<zoc@zoch.dev> patreon-why >===> cd ..
<zoc@zoch.dev> patreon-why >===> cat info.md

# Patreon.. Why?

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    Subtitle: Who generated a blob for a logo?!

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    Created: 06-10-2023

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    Views: 34

<zoc@zoch.dev> patreon-why >===> glow post.md

Patreon recently unveiled its latest rebranding a few days ago, and well it's confusing to say the least.

As someone who runs a Patreon page for Zaura (check it out here), I just went, "What did you all do with the logo??" when I logged in the other day. The new colours for the feed, new icons (love them), and some other UI changes were fine.

The logo though, it was something. We all know the classic Patreon logo and it was quite recognisable from anywhere. But the new one? It's almost as if designer went to one of the "SVG Blob Generator" websites, repeated clicking on random till it somewhat resembled a P and pushed it to production.

A logo that lives and breathes

- As said by Patreon here. Makes no sense in my opinion. Why even do all this?! And they've attached this gif below: (click on the image to play the gif)

I mean sure, it looks pretty, but still not the best of decisions. Funnily enough they're working on a logo creator that enables any creator to craft their own version of the blob. I don't know, sounds so much like a NFT to me..

## Addressing the other changes

The new wordmark, variable typography and product look quite good. I like them. Not sure about the new blue colour- again the iconic Patreon brand colour is still superior. The type scale they've shown, is fine till wordmark then just it ruins itself.

I have no clue how the logo went through, didn't atleast one designer over there think it was a bad idea?! I guess- corporate stuff..

That'd be it for this post. Just a rant really on how horrible the new logo is. I think I can create a better one (not as good as the iconic one tho). If you'd like to support me, please visit Zaura Studios. Thank you!